A confluence of topics dealing with mental health, substance abuse, health, public health, Social Work, education, politics, the humanities, and spirituality at the micro, mezzo, and macro levels. In short, this blog is devoted to the improvement of the quality of life of human beings in the universe.
Friday, May 23, 2014
Can you make "80 million people are living and dying in areas affected by armed conflict and natural disasters" sound sexy?
The advertisers sell stuff with sex. How to sell social uplift with sex can be done. This example is clumsy and draws attention to the aspects of media literacy such as the importance of emotional arousal if the advertiser is to motivate the potential buyer to actually buy. Sex is not the emotion to arouse with this topic but rather righteous indignation and anger. The video makes one aware of the components of marketing but does nothing to demonstrate how a good PSA on this topic could look.
The advertisers sell stuff with sex. How to sell social uplift with sex can be done. This example is clumsy and draws attention to the aspects of media literacy such as the importance of emotional arousal if the advertiser is to motivate the potential buyer to actually buy. Sex is not the emotion to arouse with this topic but rather righteous indignation and anger. The video makes one aware of the components of marketing but does nothing to demonstrate how a good PSA on this topic could look.
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