For people under 35 commercial breaks seem to enhance the viewers enjoyment of the material they are watching. This phenomenon is explained by the psychological principle of habituation. This research finding has implications for marketing and an understanding of consumer behavior.
Michael Britt does a great job reviewing this research in a podcast on his show Psych Files. The podcast lasts 24 minutes and is very enjoyable to listen to.
You can access the show by clicking here.
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